I recently did a presentation in a membership group and I gave a bunch of tips on reaching organic reach from your Facebook business page, so here it goes for all of you…
“Don’t ignore your Biz pages, CONSISTENCY is Key”
17 ways to increase your Facebook Business Page reach:
1 – Mix up your post formats; a video is good but having a good balance of all post types is even better. People consume information in different ways to find out which type your audience prefers. Simples!
2 – Go Live. Short videos have better reach. Bear in mind that people’s attention span on Facebook is short so give them short 😉
3 – Do a native video on your page, record and upload directly. Facebook doesn’t like external links 🤪 and besides, you have a whole Creator Studio available at your fingertips to use. Creator Studio lets creators and publishers manage posts, insights and messages from all of your Facebook Pages in one place.
4 – Use attractive images and videos. A good place to do this is in Canva which has a variety of sizes suitable for social media platforms. With the paid version you can also add videos, animations and much more to your creative content posts.
5 – Create Milestones on your Facebook Business Page to announce different events, achievements or behind the scenes of your business. This is how…
Here are some ideas for you to include Milestones in your Facebook Page:
- When was your business founded?
- Have you attended or hosted any special events?
- Did you receive or been awarded any certifications?
- Have you recruited someone new for your team?
- Is there any business anniversaries?
- Are you promoting any upcoming programs?
- Do you have any testimonials that you can showcase as screenshots?
- Are there any celebrations that you’re proud of?
- Maybe you’ve written a book when was the launch?
- Do you speak at events?
The possibilities are endless so let your imagination run wild and give it a go.
6 – Create events for your products or services – This could be anything, even a book launch or your new lead generator Lead Magnet.
7 – Repurpose evergreen content. This is the content that doesn’t change in time, you can reuse and abuse across different media platforms.
8 – Have your page verified. Mine is Increase Your Social Media Reach
9 – Update your Facebook cover regularly and update your profile pic if you have done a rebrand or just a nice photoshoot. Oh Yeah and don’t forget to add a description to all your covers, you can add links in here. When you change your cover or your profile picture, all your connections will be notified of this change if they are following your page or receiving notifications.
10 – Here’re some sizes for you…BE CREATIVE
Video Covers – 820 x 462 pixels 20/90 secs
Image cover – 851 x 315 pixels
Profile Pic – 180 x 180 pixels
11- Invite other like-minded people to like your page and share posts between pages to show support
12 – Use relevant hashtags. A great place to find out about trendy is Hashtagify where you can find the best hashtags for Twitter and Instagram (which by the way are relevant for other platforms). It’s also a place to search for hashtags relations and influencers and maximize your social media strategy.
13 – Tag other people, clients or just others that you know they can benefit from reading your message or that you are collaborating with.
14 – Find your best time to post.
15 – Like other pages as your page and BE PRESENT and engage with other pages. Check out the video below to find out how to do this.
16 – FOCUS on engagement and make your audience FEEL something. It’s all about EXPERIENCES nowadays, so let’s be creative and think about how we can get more “eyeballs” on our business so that we can start attracting our ideal audience.
17. Collaborations with other biz owners in the form of cross-posting between pages, interviews with belive.tv or through zoom or any other live streaming tool. Below I show you how to set up the cross-posting feature on your Facebook business page.
How to add pages to crosspost on your Facebook Business Page
This feature on your business pages is particularly good if you want to collaborate with other biz pages and share content across pages. For example, if you do a series of interviews on your page and you believe that another page will benefit from the same type of content.
Part 1 – Cross-Posting on Facebook with other pages
Part 2 – Activate the crossposting option on videos
Would really love to know if this has been helpful to you and which tasks are you implementing? Let me know in the comments below.
Disclaimer: All the features mentioned above might change in the future with the evolution of certain social media platforms. If you come across anything that is not quite correct please let me know in the comments below.