Selling Without Selling Out Your Soul

Selling Without Selling Out

Posted On September 8, 2022

Do you want to find out how “Selling Without Selling Out Your Soul” can revolutionize your business?

When I started my business I thought that selling was too hard until I find out that selling without selling out your soul is much easier and simpler.

I had this belief that selling was too hard. At corporate, I used to be a Purchasing Manager so buying to specifications was easy and natural. However, when I was confronted with the idea of selling my services, I completely froze and that is when the struggle began.

You see, we build expectations about certain situations in life and that is why we make them even more unachievable. We start creating obstacles in our mind that keeps us away from the unfamiliar. The unfamiliar is uncomfortable and so at times we give up and don’t progress further. We create images and thoughts about the difficulty of the situation because we are afraid to adventure into the unknown.

Selling was my “unknown”.

I had to change my thinking and feeling about the traditional “sales calls”. Honestly, I had to leave the corporate talk behind and start being myself and truly listening to what my potential client wanted to achieve. I had to tap into my own story to create the customer journey in their minds.

The reality is that without being able to find your sweet spot in your sales calls, you won’t be able to sell your services.

Therefore, without mastering the Art of Selling Without Selling Out your Soul, you will have…

  • No Clients;

  • Very little Cashflow;

  • An unsuccessful Business;

  • And, NO group program.

I am being as transparent as possible with you here and I know exactly what you’re going through. There are no strategies that anyone can teach you that will help you master the Art of Selling. This ability resides within you. What others do is irrelevant and sometimes detrimental to your own success. You must find that sweet spot in your business where you are selling with authenticity and there is clarity in your voice and message.

Firstly you need to master the belief that you have the power to do so authentically and without pretending to be someone you’re not. Other people will feel attracted to your honesty and ethical conduct more than if you embellish your services with things that are intangible to achieve. They will feel compelled to your own message when you speak up from a place of honesty, integrity, and truth. Selling your coaching business is a People 2 People meaningful conversation.

The moment that you shift your thinking, you will be able to:

  • Sell with integrity;

  • Own your worth;

  • Know that others value what you offer;

  • The clarity in your message and marketing activities will position you as the expert;

  • And, you will stimulate others buying desire through the power of your story.

Why Selling with Empathy and Integrity Matters Now More than Ever!

“People with integrity do what they say they are going to do. Others have excuses.” ~ Dr. Laura Schlessinger

  • Believe in what you offer your clients. You can’t sell anything if you don’t see the value it provides. Know that your potential clients are looking for the solution you provide so it would be a disservice to not put it out there. 

  • Be mindful of your client’s needs and respect their time. Listen to what they want and why they want it. Listening has been one major thing that I had to learn profoundly. I realized that my audience does not want to know the nuts and bolts of achieving what they want. They want to get to their end goal as quickly and as easily as possible. I am a VISION BUILDER and therefore now I keep that vision vivid for them and eliminate the boring details of getting to the vision. 

  • Know their pain and empathize with it. They want to Be where you are right now. BE the guide.

  • Honesty is telling the truth whilst Integrity is staying consistent within that truth”.
  • Believe that your service delivers the solution. Trust that your story is going to make an impact.

  • Be respectful and ethical when discussing your competition.

  • Appreciate the fact that your prospect has taken the time to talk with you. Honor the time and space between you two, and listen more than talk.

  • Remain honest & loyal— even in the face of losing deals. At times is best to say NO to your prospect than a YES that doesn’t feel aligned with your purpose and mission. You’ll be able to close more sales calls if you stay true to your worth and value than selling them something that they don’t need. Seth Godin has said: “People don’t buy the products or services. They buy the relations, stories, and magic”. 

I go more in-depth on this particular step in the Radical Launch System Intensive Bootcamp where I am helping you master your sales calls so you can easily convert your prospects into paying clients without feeling sleazy, pushy, or out of integrity. You’ll learn the art of selling through the power of stories and authentic sales conversations that feel great for both your client to be and you. Consequently, by the time you’re done digging deep into this crucial step, you’ll love the sales conversations almost as much as your coaching conversations!


Think about everything that I spoke about above and let me know if it resonates with you. The moment you start selling from a place of complete integrity, authority, and honesty, that is when things start changing for the better.

Trust and own your skills like a Sales Queen and you’ll find that you won’t go back to the old ways. Would you believe if I tell you that I have sold my services just through a simple messaging conversation? Yes, it’s true because when others know what I do and the value I provide, they’ve made the decision there and then without the need for a face-to-face conversation. The conversations took place online for a while and they knew my worth and my expertise.


  1. Sanae Floyd

    Exactly – authenticity and integrity is critical to your success in sales because ultimately people buy people first.

    • Sofia Pacifico Reis

      Thanks for your feedback Sanae. Share with us your blog post where you help others through this sales process. I think it’s GENIUS.


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Written by Sofia Pacifico Reis

At 28 years old, she packed her bag and flew to the UK, leaving behind family and friends and everything she knew. Adjusting to a new culture, she’s made her way up the corporate ladder where she navigated through unknown situations never losing faith and track of her dreams and desires. Always dreaming about having her own business ever since she was a teenager…but when at corporate the comfortable “safety net” prevailed and her passionate dream got forgotten. Something was always missing…Sofia hated the way corporate treated people – like numbers… The more she saw these things the more she knew she wanted to experience more control over her destiny and her desire to own her own business grew year on year… Until the day she couldn’t take it anymore and she fired her boss! – penned her resignation letter and walked out. Through troubled waters, she remained strong, learning how to unleash her unique POWER and now she mentors and coaches other Entrepreneurs on how to implement a system that helps leverage your time, build your signature membership site programs in line with their highest vision! They become visible online with confidence, they love achieving their desired income without all the tech frustrations because her team do it all for them! She works with aspiring coaching entrepreneurs who feel ready to become their own boss fearlessly.

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